Long-tail SEO refers to an SEO strategy of targeting long keywords that are searched less often by a more specific audience. Rather concentration is made on specific keywords instead of a general term and this is the same strategy applied even by business people when defining themselves, for example, an SEO company Dubai. That is why the use of long-tail keywords can bring an SEO company in Dubai better rankings, visitors, and conversions by answering the needs of the targeted audience.
What Is Long-Tail SEO?
Long-tail SEO entails the process of ranking for long unique and often less competitive keywords in the search engine. To explain, long-tail keywords are more specific and therefore only attract people who are specifically searching for it. It is even more useful to companies that need to capture a specific traffic type.
Benefits of Long-Tail Keywords
As we have seen, there is a lot of strength to be derived from long-tail keyword optimization. These keywords may be much easier to get ranked higher in the search engine result pages as compared to other general terms. They also help in targeting customers who are more likely to be in the later stages of making a purchase hence better chances of conversion.
How to Find Long-Tail Keywords
Finding proper long-tail keywords is another crucial step; for this, the help of keyword research instruments that reveal trends in the number of searches and competition is required. All phrases related to the specific industry can be found through Google Keyword Planner or Ahrefs. Also, you may consider the identification of search queries of your current website visitors.
Implementing Long-Tail Keywords in Your Content
It is good to integrate the long-tail keywords directly into your material as they are a heading, subheading, or body text. This enhances relevance and makes text more comprehensible, which corresponds to users’ expectations. But then again one should be very careful to avoid keywording stuffing as well as also one should write in a natural flow.
Role of an SEO Company Dubai
An SEO company in Dubai helps in getting long-tail SEO services that can be implemented for the localized markets. Thanks to their insights, one will be able to define which keywords will be optimal to use and how they can be included in the content.
Measuring Success
Monitor your long-tail keywords’ performance using the analytic tools available to you. Pay attention to the number of visitors who opt to change their initial search engine, the amount of traffic being attracted and the rates of conversion. You should always make changes to your work according to the results of your research to make them better.
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